Friday, May 15, 2020

Opening a New Dunkin Donuts Store - Free Essay Example

Sample details Pages: 6 Words: 1836 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Case Study: Opening a new Dunkin Donuts Opening new Dunkin Donuts Introduction Dunkin Donuts established various objectives that are critical in attaining a competitive advantage in the competitive food industry. The food and beverage industry has seen the emergence of new innovations such as equipment. Dunkin Donuts desires to attain the first mover advantage in new technologies. A company that becomes the first to release new products in the market usually gain trust from the employees as far as originality and quality is concerned. Second, mass production is an essential objective of Dunkin Donuts . The company has been operation across the country for years. Mass production is essential in order to service its traditional local and global market(Amit Zott, 2012). The company has been relying on its traditional brewed coffee. Mass production is necessary to sustain its target annual revenue. The new Job Design The job design is aimed at motivating employees, providing job satisfaction and commitment to Dunkin Donuts, this will have a significant impact on the efficiency of your business. I will encourage job specialization. The tasks will be delegated with each employee assigned to each task. This will make the more skilled, accurate and efficient. Job rotation will be utilized and employees will be shifted between different jobs. This not only reduces monotony, but will develop a team with a wider range of skills. Job enrichment is another motivational technique that you may want to consider. It involves providing employees with more control over the work they do. By providing them with more authority and responsibility, it may encourage them to seek out better and more efficient ways to accomplish their task, leading to a potential increase in productivity. Well designed jobs that dont invoke boredom and which increase the job satisfaction of your employees may help you to improve efficiency, productivity and morale within your business. Organizational Design Organization design is the delibera te process of configuring structures, processes, reward systems, and people practices to create an effective organization capable of achieving the business strategy. The organization is not an end in itself; it is simply a vehicle for accomplishing the strategic tasks of Dunkin Donuts. I will have an organizational design that will help all employees perform their business effectively. I will eliminate barriers and frustrations for everyone inside and outside the business. Our philosophy will be to analyze the current organization and catalog what is working and what is not working. From the strategy, a criteria will be developed that will guide us in developing and choosing between different organization alternatives. Recruiting and Selection Don’t waste time! Our writers will create an original "Opening a New Dunkin Donuts Store" essay for you Create order Vacancy evaluation and need is done to assist in proper planning and proper evaluation will help in hiring the right person for the task and team. Opportunities will be given to departments to align staff skill sets to initiatives and goals. This will create space for departmental and individual growth. A position description will assist in developing interview questions, interview evaluations and reference check questions. A well developed and structured recruitment plan will help in mapping out the strategy for attracting and hiring the best qualified candidate and helps to ensure an applicant pool which includes women and underrepresented groups including veterans and individuals with disabilities A selection committees will aid in ensuring that the applicants are evaluated by several people for to minimize the potential for personal bias, a selection committee is formed. Every effort will be made to ensure the accuracy of the job description and posting text. Once the position has been posted, candidates will apply and each candidate will be required to submit a resume and cover letters. The interview will be conducted according to set guidelines and will ensure that I have conducted a thorough interview process and have all necessary data to properly evaluate skills and abilities. Once the interviews have been completed, the committee will meet to discuss the interviewees. Committee members will need to assess the extent to which each one met their selection criteria. The search committee evaluation tool will be helpful in justifying decisions and making them as objective as possible. Upon completion of the recruitment process the offer to the selected finalist is made. Training and Performance Appraisals Training and development tools will be implemented to ensure that managers conduct performance appraisals effectively invol ves designing the process, training employees on how to use the tools. Managers will be trained on how to provide feedback and set performance goals while adhering to legal guidelines, distributing resources including instructions and monitoring the whole process. I will conduct comprehensive performance appraisal training and development to enable Dunkin Donuts to validate that employees have the right skills and knowledge to complete job tasks and produce quality products and services. An ongoing communication process between employees and managers should be put in place. Learning how to define job responsibilities, competencies and performance measures ensures the performance appraisal process works to improve employee achievement. An effective performance appraisal process will help me in decision-making processes associated with promotion, discipline and salary administration activities. Dealing with performance problems promptly avoids long-term issues, including legal l iabilities. A customized performance appraisal program and training staff on its use ensures performance criteria apply appropriately. This will help me in reducing expensive mistakes, increasing productivity and motivating all personnel to achieve strategic goals. Continuous growth and development should be ensured to benefit the company as a whole. Conclusion References Grote r. C. (2002). The Performance Appraisal Question and Answer Bookamp;rdquo;; Dunkin Donuts built different targets that are basic in accomplishing leverage in the aggressive nourishment industry. The cloud administration industry has seen the development of new innovations, for example, advanced imaging. Kodak craving is to accomplish the first mover advantage in new innovations. An organization that turns into the first to discharge new items in the business typically addition trust from the representatives the extent that creativity and quality is concerned. Second, large scale manufacturing is a vital target of Dunkin Donuts . The organization has been operation in numerous nations for quite a long time. Large scale manufacturing is crucial with a specific end goal to administration its customary neighborhood and worldwide business (Amit Zott, 2012). For the most part, the organization has been depending on its conventional silver halide photography. Large scale manufacturing is important to support its target yearly income. Employment Design The employment outline is gone for persuading representatives, giving occupation fulfillment and duty to Dunkin Donuts, this will have a huge effect on the proficiency of your business. I will support work specialization. The assignments will be assigned with every worker allocated to each one undertaking. This will make the more gifted, precise and effective. Work revolution will be used and representatives will be moved between diverse occupations. This lessens tedium, as well as will create a group with a more extensive scope of abilities. Work enhancement is an alternate motivational procedure that you may need to consider. It includes giving representatives more control over the work they do. By giving them more power and obligation, it may sway them to search out better and more proficient approaches to perform their assignment, prompting a potential increment in gainfulness. Generally planned occupations that dont conjure fatigue and which expand the employment fulfillme nt of your representatives may help you to enhance proficiency, profit and assurance inside your business. Authoritative Design Association configuration is the conscious procedure of arranging structures, methods, reward frameworks, and individuals practices to make a successful association fit for accomplishing the business methodology. The association is not an end in itself; it is essentially a vehicle for finishing the key assignments of Dunkin Donuts. I will have an authoritative plan that will help all representatives perform their business viably. I will kill hindrances and dissatisfactions for everybody inside and outside the business. Our logic will be to examine the current association and list what is working and what is not living up to expectations. From the methodology, a criteria will be produced that will direct us in creating and picking between distinctive association plan B. Selecting and Selection Opportunity assessment and need is carried out to aid in fitting arranging and legitimate assessment will help in employing the correct individual for the assignment and group. Opportunities will be given to offices to adjust staff expertise sets to activities and objectives. This will make space for departmental and individual development. A position portrayal will help in creating inquiries, meeting assessments and reference check questions. A generally created and organized recruitment arrangement will help in mapping out the system for pulling in and contracting the best qualified competitor and serves to guarantee a candidate pool which incorporates ladies and underrepresented gatherings incorporating veterans and people with incapacities A choice panels will support in guaranteeing that the candidates are assessed by a few individuals for to minimize the potential for individual inclination, a determination panel is framed. Each exertion will be made to guarantee the precision of the set of expectations and postin g content. When the position has been posted, applicants will apply and every competitor will be obliged to submit a resume and presentation documents. The meeting will be directed as per set rules and will guarantee that I have led a careful meeting process and have all fundamental information to legitimately assess abilities and capacities. When the meetings have been finished, the advisory group will meet to talk about the interviewees. Board of trustees parts will need to evaluate the degree to which every one met their choice criteria. The hunt council assessment device will be useful in advocating choices and making them as target as would be prudent. Upon finish of the recruitment prepare the offer to the chose finalist is made. Preparing and Performance Appraisals Preparing and improvement instruments will be executed to guarantee that chiefs conduct execution examinations viably includes planning the methodology, preparing workers on the most proficient method to utilize the apparatuses. Directors will be prepared on the most proficient method to give criticism and set execution objectives while sticking to lawful rules, disseminating assets including guidelines and checking the entire procedure. I will lead extensive execution examination preparing and advancement to empower Dunkin Donuts to accept that workers have the right aptitudes and information to finish employment undertakings and produce quality items and administrations. A continuous correspondence transform in the middle of workers and chiefs ought to be placed set up. Figuring out how to characterize work obligations, abilities and execution measures guarantees the execution examination methodology attempts to enhance worker accomplishment. A successful execution examination procedure will help me in choice making techniques connected with advancement, control and pay organization exercises. Managing execution issues speedily keeps away from long haul issues, in cluding legitimate liabilities. A modified execution examination program and preparing staff on its utilization guarantees execution criteria apply fittingly. This will help me in decreasing extravagant slip-ups, expanding gainfulness and persuading all faculty to attain vital objectives. Nonstop development and advancement ought to be guaranteed to profit the organization as an issue.

Wednesday, May 6, 2020

Charlie Chaplin s Modern Times - 900 Words

When the era of silent films was almost finished, Charlie Chaplin completed his last silent movie, called â€Å"Modern Times†. The title of the movie itself gives a hint about the changes that human kind would be facing in the future. While watching the movie, the audience is inundated with the ideas of dehumanization of humans in the factories, the ‘Fordism’ ideology, the struggle to earn bread, and many more. Instead of conveying this powerful social message in harsh and serious tone, Charlie Chaplin has blended right amount of humor to the social drama. Just because of its satirical humor, â€Å"Modern Times† is still relevant after almost 70 years since its release and is applauded as the most accomplished work of Charlie Chaplin. â€Å"Modern Times†, an entertainment masterpiece, is a political and social commentary about the thriving American industry at the expense of its workers and the social gap between the rich and the poor. The opening sequence of â€Å"Modern Times† is humorous and satirical enough to hook up the audience with the theme of the movie and to alert the audience about the results of exaggerated industrialization. In the first sequence, the scenes of a herd of ships and the workers heading for the factory are collocated. Even though the scene seems to be humorous visually, it actually represents the current scenario of the working class people and the contemporary audience can easily relate the scene. â€Å"The symbolism is particularly powerful when one considersShow MoreRelatedFritz Lang s Metropolis And Charlie Chaplin s Modern Times897 Words   |  4 Pages In Fritz Lang’s Metropolis and Charlie Chaplin’s Modern Times both use scenes that depict subjects in their films such as poverty, revolts, and homelessness to show the viewer what workers dealt with in our society in that time period. 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With this new great power bestowedRead MoreThe On Film Business With The Appellation1558 Words   |  7 Pagesthe appellation: Daddy s Cinema. Representatives of the last thus could think of no preferred counter over Kiddy s Silver screen. This feline, as at the end of the day the adage goes among kids, does not duplicate. How unfortunate to set experience against youthfulness when the issue is the exceptionally youthfulness of that experience gained amid the immaturity of the medium. What is terrible about Daddy s Cinema is its juvenile character, relapse produced on a modern scale. The fallacy of theRea d MoreFilm History : A Explosion From The Past1098 Words   |  5 PagesThe 1920’s was a time of vast exploration in many areas of cultural interest. With the introduction of synchronized sound with motion pictures, the film industry experienced a tremendous boom. The advancements of the movie industry during this produced a massive amount of profits. In the entirety of film history, the 1920’s was a time of great innovation and grandeur and was the beginning of many advancements to come. The earliest films were only approximately a minute long until the 1890’s when technologicalRead MoreFilm Business With The Appellation1553 Words   |  7 Pagesthe appellation: Daddy s Cinema. Representatives of the last thus could think of no preferred counter over Kiddy s Silver screen. This feline, as at the end of the day the adage goes among kids, does not duplicate. How unfortunate to set experience against youthfulness when the issue is the exceptionally youthfulness of that experience gained amid the immaturity of the medium. What is terrible about Daddy s Cinema is its juvenile character, relapse produced on a modern scale. The fallacy of theRead MoreEssay on Charlie Chaplins Modern Times Movie Analysis1061 Words   |  5 PagesWoodling Org. Communications Film Analysis Paper 9/2/10 Chaplin’s Vision of Scientific Management The 1930’s were a period of economic misfortune, industrial standardization, and social struggle. Entertainment of the thirties was laced with powerful depictions of the period’s culture. One such example can be seen in the work of Charlie Chaplin, specifically his film â€Å"Modern Times†. The wisely constructed scenes of this film portrayed Chaplin’s opinions of the period’s prominent management stylesRead MoreThe History Of Slapstick : Summary And Early History1287 Words   |  6 Pagesassault, and obvious ludicrous situations, as well as jokes. Slapstick, a type of physical comedy most often characterized by broad humour, absurd situations, and vigorous, usually violent action, was, and still is one of the most famous genres of all time. The slapstick comic, more than a mere funnyman or clown, must often be a gymnast, a stunt performer, and something of a master of deception and cunning. movies containing mainly physical comedy is often called slapstick. The phrase comes from a propRead MoreEssay on Charlie Chaplin2413 Words   |  10 PagesCHARLIE CHAPLIN ESSAY INTRODUCTION When I decided to do my research on Charlie Chaplin, I thought that it would have been quite straightforward; my plan was to introduce his life and his career, finishing off with his accomplishments. However, as my research progressed, I came to realise that Charlie Chaplin is a man who cannot be put into a few words. My research opens up (brought me into) a whole new dimension of his intriguing life thus drawing me into his world

Tuesday, May 5, 2020

Humanity Essay Example For Students

Humanity Essay Humanity can be defined as quality of being human the peculiar nature of man, by which he is distinguished from other beings. Being human does not mean that an individual possesses humanity. If you want to understand the quality of humanity in an individual take note of what he does for people who give noting back in return to the favour they have offered. One of the most outstanding examples of extra- ordinary humanity in a human being has been portrayed beautifully by Mother Teresa. Humanity means caring for and helping others whenever and wherever possible. Humanity means helping others at times when they need that help the most, humanity means forgetting your selfish interests at times when others need your help. Humanity means extending unconditional love to each and every living being on Earth. A perfect example of humanity can be demonstrated by the following story. A king with a kind heart once saw a pigeon and an Eagle fighting. He possessed the ability of communicating with the birds and animals. The pigeon asked the king to save him from the eagle. The king told the eagle that he is ready to pay any price in return for saving the pigeon. The eagle asks the king to give him the equal amount of flesh to the weight of the flesh of the pigeon. Agreeing to the Eagles condition, the king starts chopping off his own flesh equal to the flesh of the pigeon. After donating a little bit of his flesh, he still finds the pigeon heavier. Finally he surrenders the whole of himself to the Eagle to eat. That is the moment when both the Eagle and the pigeon turn into angels who appeared on the earth to test the extent of the kings humanity. The king is now rewarded with the most precious rewards and heaven after life for his deed of humanity. This story can be understood as an exaggerated statement so that individuals understand the importance of humanity in their day to day lives. It is important to understand one important fact an individuals life is successful not by the number of degrees he or she attains but by the degree of humanitarian activities that individual is into on a day to day basis. Serving the poor and the disabled is one of the greatest humanitarian help an individual can provide in his or her lifetime. It is essential to understand the fact that we are extremely lucky to have everything we desire at any point of the time we need. Serving the needy means that you yourself think that you have more than enough resources to your disposal. People who always crib that they do not have sufficient facilities available despite having everything can never provide humanitarian services because if one has the mind set of not being self- sufficient, how can he or she help someone else. One is always remembered for his or her good deeds and it is essential to understand that there is no better deed than providing services for humanitarian causes. If eating and having fun is only what we are born to do then we should keep one thing in mind even animals can do such activity if God has made us humans there has to be some reason behind it. Only human beings can understand the importance of humanity and it is humanity as a result of intelligence which actually gives the core essence to human existence. You will not need a hefty bank account to contribute towards humanitarian activities. Paying your domestic help fairly is also humanity. .u1f70052d12dd3aae321f372307d2a14f , .u1f70052d12dd3aae321f372307d2a14f .postImageUrl , .u1f70052d12dd3aae321f372307d2a14f .centered-text-area { min-height: 80px; position: relative; } .u1f70052d12dd3aae321f372307d2a14f , .u1f70052d12dd3aae321f372307d2a14f:hover , .u1f70052d12dd3aae321f372307d2a14f:visited , .u1f70052d12dd3aae321f372307d2a14f:active { border:0!important; } .u1f70052d12dd3aae321f372307d2a14f .clearfix:after { content: ""; display: table; clear: both; } .u1f70052d12dd3aae321f372307d2a14f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1f70052d12dd3aae321f372307d2a14f:active , .u1f70052d12dd3aae321f372307d2a14f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1f70052d12dd3aae321f372307d2a14f .centered-text-area { width: 100%; position: relative ; } .u1f70052d12dd3aae321f372307d2a14f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1f70052d12dd3aae321f372307d2a14f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1f70052d12dd3aae321f372307d2a14f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u1f70052d12dd3aae321f372307d2a14f:hover .ctaButton { background-color: #34495E!important; } .u1f70052d12dd3aae321f372307d2a14f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1f70052d12dd3aae321f372307d2a14f .u1f70052d12dd3aae321f372307d2a14f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1f70052d12dd3aae321f372307d2a14f:after { content: ""; display: block; clear: both; } READ: The Handmaids Tale Essay SummaryYou are willing to pay thousands of bucks for your medical check- up but when it comes to paying your employee you want to save every penny. Humanitarian activities should never be performed in order to achieve fame or to gain a status symbol. You can easily achieve fame by the work you do. Lifting the heavy bag of an old woman is humanity, helping a disabled to cross the road is humanity, helping your mom in doing work is humanity in fact helping anyone who is in need is humanity. As soon as we understand the importance of humanity in day to day life, the purpose for which we are on Earth is automatically fulfilled.

Monday, April 13, 2020

Citizenship Birthright Under Fire Essay Example

Citizenship Birthright Under Fire Essay Citizenship Birthright Under Fire Summary During one morning in Washington, DC, Senator Mitch McConnell who is the Senate minority leader, argued with Senator Lindsey Graham of South Carolina about the 14th Amendment to the Constitution. The 14th Amendment grants citizenship to anymore born in the United States. Graham spoke out saying the Amendment was a mistake because children of illegal immigrants could become citizens if they were born in the United States automatically. He also stated as well as granting legal status to millions of illegal immigrants, he would also amend the 14th Amendment in order to nullify future unauthorized immigration. Republican and Democratic lawmakers were surprised with Graham’s proposal since he was basically the only Republican to negotiate with Democrats to create an immigration overhaul bill. This debate has been centered on the citizenship clause â€Å"All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the state wherein they reside. People against this amendment have argued that illegal immigrants are not under U. S. jurisdiction and therefore America-born children should not be automatically become citizens. The amendment has been practiced since the 1860’s and if the law were changed it would make babies born from Mexican mothers illegally they would become immigrants at birth. Opponents against the amendment say that Mexican mothers would have the babies here in the U. S. so that hopefully the mothers would receive citizenship. The only thing is by law American citizen children must wait until they are 21 years old to apply for legal residency for their parents. We will write a custom essay sample on Citizenship Birthright Under Fire specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Citizenship Birthright Under Fire specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Citizenship Birthright Under Fire specifically for you FOR ONLY $16.38 $13.9/page Hire Writer About 4 million citizen children have at least one parent who is an illegal immigrant. Even though Graham is pushing to reconstruct the amendment it would be huge political proposition. Opinion I woke up this morning, proud to be an American. I do not usually think would if I was born somewhere else or would if my relatives never came over to America? Or even would if the 14th Amendment was never thought of or brought up? I just go about my day as usual. If I really look into it and think about it, if my relatives never came to America, I would not be sitting here in this comfortable chair, typing this paper for my government class. As a matter of fact I, as a human being, would not be here. My grandfather’s roots are from Mexico and my grandmother’s are from Germany. If it was not for the 14th Amendment, they would have not met or have been able to be in this country. People come to America for a better life and opportunity. The U. S. is very diverse with different cultures, religions, and races and yet some people whose ancestors came over here are arguing that it is not fair for other people to have an opportunity to succeed. Yet I sort of see why they are complaining because America gets bigger every year due to people coming over

Wednesday, March 11, 2020

Anne Moody essays

Anne Moody essays Anne Moody's "Coming of Age in Mississippi" was altogether insightful into the life of an African-American raised in the deep south during the civil rights movement. It gave us a look at what many sacrificed in order to achieve civil rights for all. I believe this book achieved its goal of telling of one woman's struggle for her basic rights in a hostile environment. This book begins with the life of its author. She starts out as basically a slave child on a farm in Mississippi. She tells of her parents lives, how they went to the fields at sun up and came back from them at sundown. She describes her abusive cousin, George Lee, and tells of a few traumatic childhood experiences. She goes on describing where her mother and fathers marital problems began, which leads to their separation and her father moving in with another woman. This is where her hardships begin for her. Throughout her childhood she is a timid, poor little girl who is afraid to even ask her mother questions about what is going on around her. Anne tells of their staple diet, beans and bread, which was just enough to keep her alive. I cannot possibly imagine what it is like to be on the brink of starvation. Although a timid, shy, little girl, Anne does show a spark of intensity through her schoolwork. She is very competitive and driven to do well in school. This is the fuel which will later feed her fire to participate in the Movement. This want for an education is also a rather new trait for black women of her time. She is already a sort of radical as a child and does not even know it yet. As she grows older her mother begins a relationship with a black man from town named Raymond. She talks of her mother being pregnant and her realizing how babies are brought into the world. Anne describes her mother's mood swings and what I see as emotional depression while seeing Raymond and not living with him. Anne, her mother, brother, and sister even...

Monday, February 24, 2020

Report about strategic issues related to a previous assignment Research Paper

Report about strategic issues related to a previous assignment - Research Paper Example â€Å"Principle of Participation† is the underlying driving force of the success of the festival. However, few strategic issues have turned out to be nontrivial for the organization in the festival in the recent years. These issues are: The tickets of the concerts and the programs of the festival are very pricy. In the recent years, especially from 2009, the recession in the global economy has reduced the supply of money in the economy; this has reduced the disposable incomes of the consumers. The demands for the tickets of the festival have fallen for this reason in the recent years. The industry for entertainment has become highly competitive in nature. The occurrences of famous sports events like the Olympics have seemed to reduce the popularity of the music festivals. Rather there are also other companies engaging in the organization of music events. The entertainment and music festival market of UK has become more competitive due to entry of new competitors and service di versification of existing competitors. For example, competitors or creative entertainment shows like Northern Darkness, Dumbfest Music and Comedy similar offerings like Secret Garden Party/Secret Productions (Kuchler, 2013). ... ding to Ansoff Matrix’s Model (1987), marketers can have four types of strategic options: 1- Increasing penetration for existing product in existing market through tailor made marketing strategies. The organisation can apply this strategy by: Offering unique products and services and putting more variety in existing offerings such as Secret Emporium, Boutique camping, Soul Fire Restaurant, The Sanctuary and Secret Forum Improving the relationship with customers by developing customer community, online customer feedback forum and customizing the product offering as per request of customers Increasing brand credibility through developing unique promotional campaign consisting of brochures, mail shots, advertisements, website promotion , sales promotions, personal selling, exhibitions, and press publicity campaign 2- Offering new services in existing market by: Penetrating existing market by defining the market served and establishing strategic alliances with small level music fe stivals, public relation firms and music DVD selling companies 3- Entering new market by offering existing product portfolio by: The uncertain negativities of bad weather can be reduced by the company if it can organize its programs in the indoor halls of U.K Organizing the festival in new places apart from U.K. 4- Developing and diversifying the product portfolio as per requirements of new market. The company can enter in different types of strategic alliances with other event-organizing firms. This would help the firm to acquire more skills and expertise. Offering online broadcasting / streaming of the festival customers who do not have the time and opportunity to enjoy the festival by being physically present (Secret Garden Party, 2013). As a summary, it can be said that Secret Garden Party